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As a child, my mom always packed the most delicious gourmet lunches. On the rare occasion that I had to buy lunch from the cafeteria, I struggled to choose between chicken nuggets or fish sticks. Thankfully, the decision for my drink was always easy - TruMoo chocolate milk was the perfect complement to my meal.
Nowadays, I rarely see people drinking TruMoo, and it made me wonder why. To address this issue, a a design-driven rebrand can be used to help TruMoo regain its popularity and reach a wider audience.
The Current Product
TruMoo has long been a beloved choice for school lunches, but the brand has yet to make a significant impact in the consumer market. This could be due to a weak brand identity, which can be improved with a more user-centric approach to UX design.
Here are suggested opportunities, based on gathered data and research.
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TruMoo's packaging could benefit from an update that incorporates a more communicative and flexible logo. This would make it easier for consumers to recognize the brand and connect with it on a more personal level.
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Expanding their product selection to include non-dairy alternatives would allow TruMoo to tap into the growing market of health-conscious and choosy consumers who seek out healthier options.
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TruMoo can redefine themselves through more cohesive packaging design. By using consistent branding and messaging across all their products, they can create a more recognizable and memorable brand experience.
The New TruMoo
The New TruMoo
The new rebrand of TruMoo milk presents a fresh and modern look, with a strong and flexible logo that communicates the brand's core values and commitment to quality. The updated packaging and expanded product selection are designed to appeal to the modern and health-conscious consumer, while still retaining the delicious and nostalgic taste that TruMoo is known for.
To improve the packaging and enhance the user experience, UX design principles can be employed to create a new, more eco-friendly and durable bottle. Using user research, TruMoo can identify the preferences of their target audience and determine the most effective materials and design elements.
The new bottle will be made of PET, a recyclable and rigid material that communicates durability and quality to the consumer. The resealable nature of the bottle will also provide convenience and ease of use. In addition, a thicker cap can be introduced with color indication for the various milks and flavors, making it easier for children to open and identify their desired product.
Through thoughtful packaging design and UX principles, TruMoo can convey the quality of their products and the care they put into creating a positive user experience. This can enhance brand recognition and loyalty among consumers, ultimately leading to increased sales and market share.
As a brand, capturing a consumer's attention is crucial, and the logo plays a significant role in that. The logo communicates a brand's core values, identity, and fosters brand loyalty through a memorable symbol. In the dairy industry, animal symbols are commonly used, such as cows or rabbits, to communicate the product's value with ease. However, this approach is overused and can fail to create a lasting impression on consumers.
Incorporating UX design skills can help create a logo that is not only memorable but also fosters brand loyalty. The logo must not constrain the brand to a particular type of product, such as a cow logo, which only fits dairy milk products.
To address this, a cartoon cup of milk can be used as the logo. The design of the cup is flexible and can apply to many different types of drinks, such as almond milk or strawberry milk. Additionally, the color of the cartoon cup can be changed, making it more versatile and adaptable to different product lines and flavors.
Using UX design principles, the new logo can be created with the user in mind, ensuring that it effectively communicates the brand's core values and identity while creating a lasting impression on consumers. This approach can help TruMoo stand out in the crowded dairy market and foster brand loyalty among its customers.
TruMoo has opportunities for their flavor variation, as they currently only sell chocolate & strawberry milk, alongside mint & orange cream, which are only available for a duration of the year.
The new rebrand of TruMoo milk presents a fresh and modern look, with a strong and flexible logo that communicates the brand's core values and commitment to quality. The updated packaging and expanded product selection are designed to appeal to the modern and health-conscious consumer, while still retaining the delicious and nostalgic taste that TruMoo is known for.